Did you include this information in your Supplier Connection profile?


Small and diverse business owners who are seeking to join a corporate supply chain should make it as easy as possible for procurement professionals to find and evaluate them.

I recently asked a sourcing manager about things potential suppliers do that actually make her job more challenging — and her reply was quick and absolute.

What was her response?

When potential suppliers fail to include their Dun & Bradstreet D-U-N-S (data universal number system) number in their Supplier Connection profile.

A Dun & Bradstreet (D&B) D-U-N-S number is a “unique nine-digit identifier for businesses. It is used to establish a Dun & Bradstreet business credit file, which is often referenced by lenders and potential business partners to help predict the reliability and/or financial stability of the company in question.”

Why is a D-U-N-S number so important to corporate buyers?

According to DuPont’s Loren Hopkins Taylor, “Procurement professionals use the D-U-N-S number in a myriad of ways, especially when preparing data for both internal and external reporting.

“Having a D-U-N-S number also enables DuPont buyers to search the comprehensive Supplier Risk Manager (SRM) database at D&B, which we use all the time when we’re searching for, or doing due diligence on, potential suppliers.”

Although Supplier Connection requests that suppliers provide a D&B D-U-N-S number, not all do.

When a supplier fails to provide a a D-U-N-S number, Taylor says buyers are forced to perform manual searches to try to identify the business so they can more fully evaluate it for potential opportunities.

To search for the potential supplier, buyers rely on other information provided in the profile, but the search is not always successful nor are they always sure they have located the right supplier.

So, if you’re a small or diverse business owner and working to gain entry into a corporate supply chain, make it as easy as possible for buyers to find you – include your D-U-N-S in your Supplier Connection profile.